Don’t be scared of the word “optimization” in digital marketing. It doesn’t have to be a daunting term.
You might think of optimization as something related to Search Engine Optimization (SEO) with strict keyword rules. Or you might worry that it means taking away the creative side of your marketing.
But the truth is, when it comes to Social Media Optimization (SMO), it’s a whole different game. Many businesses miss out on simple changes that can significantly improve their performance on social media.
However, it doesn’t mean you must give up your brand’s uniqueness and creativity. Consequently, you can always hire social media optimization services to help you achieve your business goals.
In this guide, we will explain some easy techniques for improving your brand on social media, whether you’re a big company or a small one.
Let us begin with some statistics to help you understand the importance of SMO.
- There are more than 4.89 billion social media users in the world.
- In 2022, 4.2% more people used social media than the year before.
- Over 75% of people aged 13 and up worldwide use social media.
- Over 93% of people who use the internet also use social media.
- 76% of people living in North America use some form of social media.
- The global average is 2 hours and 28 minutes daily on social media.
From here, you can see how much the role of social media is prevalent in this digital age. Read on to learn how to optimize the social media profiles of your business.
5 Best Techniques On How To Optimize Your Social Media Profiles
Let’s dive into the exciting part! Here are five critical aspects of social media optimization that businesses should focus on:
1. Profile Enhancement
To kick things off, it’s crucial to make sure that your brand’s social media profiles are in line with your business and its objectives. This involves conducting a comprehensive review of your social media accounts, with a strong emphasis on branding and marketing messaging.
For instance, when it comes to profile enhancement, you should consider:
- Consistency in branding and creative elements that match your business’s online presence, such as logos, fonts, hashtags, taglines, and slogans
- An appropriate link and/or call-to-action that directs visitors to the right landing page
- Marketing messaging and language that align with your ongoing promotions.
You can think of social media as a way to get people to your products and brand. Assuming that someone is encountering your business for the first time, maintaining consistency is essential to keep customers engaged and prevent potential confusion.
2. Optimizing Social Media for Search Visibility
Enhancing the discoverability of your brand on social media through search is now a paramount concern. A noticeable trend is the increasing presence of social profiles in Google search results. Recent updates, like Instagram’s revamped search features, emphasize the importance of strategic keyword usage in brand-related content and accounts.
The good news is that excessive keyword stuffing is not necessary to improve your social search visibility. Conduct keyword research to identify industry- and brand-specific keywords that can be organically integrated into your social content. Next, apply essential social media optimization practices for better search performance:
- Incorporate relevant keywords and hashtag keywords in your social media bios.
- Ensure that critical business information, such as your @username, address, and contact details, remains consistent across all social accounts.
- Thoroughly complete your bio and “About” sections on each social networking platform.
3. Optimizing Your Content Strategy
When it comes to what businesses can share on social media, there are many options. However, it’s essential to avoid a random approach to your content strategy. Developing an organized strategy early on will make generating ideas and posts much more manageable. To optimize your content strategy, consider the following steps:
- Establish a consistent publishing schedule and volume, including the frequency of posts, timing, and quantity of content pieces required per week.
- Determine the types of assets needed to populate your schedule, such as text posts, images, and videos.
- Differentiate between posts that can be shared on a social network
It’s crucial to note that content strategy optimization may require fine-tuning over time. By analyzing your metrics, you may discover the need to increase or reduce your content output. However, starting with a foundation built on the points above will set you on the right path.
4. Optimizing Individual Social Media Posts
Once you have established your overarching content strategy, it’s essential to optimize your social media posts on a case-by-case basis.
Not all posts require the same level of optimization. For instance, posts that are part of an influencer campaign will demand more fine-tuning than a simple meme or a morning greeting to your followers.
For those posts that warrant special attention, here are some key considerations when it comes to optimization:
- Craft user-generated content that aligns with your current business promotions and initiatives.
- Incorporate relevant hashtags, keywords, and compelling call-to-action phrases for all social posts.
- Maintain a consistent tone and brand voice across your campaigns, striking a harmonious balance between promotion and personality.
5. Optimizing Links for Social Media
One often overlooked aspect of social media optimization is link optimization.
Businesses using social media pages should avoid randomly dropping links. Link optimization allows you to understand your customers’ behavior better when they click on links and identify the top-performing social content of your online store. In simple terms, your goals should include:
- Setting UTM parameters on your social links to track click attribution will keep the target audience engaged.
- Evaluating which links receive the most clicks, considering their association with specific campaigns, multiple networks, and used CTAs.
- Ensure you direct people to the most relevant links and landing pages rather than sending them to the homepage.
Link optimization is crucial in assessing the Return On Investment (ROI) of your individual posts and overall social media efforts. Furthermore, there are many best SMO services that you can always hire to improve your business’s visibility.
Grow Your Business With Social Media Optimization
These few tips for optimizing your social media presence are the building blocks you need to make your pages better.
The greater the number of these steps you implement, the more adeptly you can develop your brand’s visibility. These strategies can guarantee a proactive approach to social media and a focus on the metrics that truly count.
If you’re still uncertain about how to make the most of social media platforms, there’s no need to worry. You can always hire a social media optimization company to help you out.