Don’t be scared of the word “optimization” in digital marketing. It doesn’t have to be a daunting term. You might think of optimization as something related to Search Engine Optimization (SEO) with strict keyword rules. Or you might worry that it means taking away the creative side of your marketing. But the truth is, when […]
Your social media marketing strategy doesn’t have to be challenging to develop. Create a successful business plan in 9 easy steps. Social media strategy is a full-fledged overview of what you want to do and how you will accomplish it. It determines if your plan will succeed or fail. A more detailed plan will definitely […]