Why Is the Festive Season the Best Time for Purchasing Two Wheelers?

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The festive season is a time of joy, celebration, and togetherness. It is also a time when many people consider making significant purchases, and one such popular purchase is a two-wheeler. Whether it’s a scooter, motorcycle, or electric bike, the festive season holds a special allure for prospective buyers. In this article, we will explore the various reasons why the festive season is considered the best time for purchasing two-wheelers.

  • Discounts and Offers

One of the primary reasons the festive season is the best time to buy a two-wheeler is the abundance of discounts and special offers from manufacturers and dealers. During this time, many brands roll out enticing deals to attract customers. These discounts can come in the form of reduced prices, zero down payments, low-interest financing options, or valuable add-ons like free helmets, accessories, or extended warranties. The price-conscious consumer can save a significant amount by taking advantage of these offers, making their dream two-wheeler more affordable than ever.

  • Festival Bonuses

Many companies provide their employees with festive bonuses, which can serve as a source of additional funds for making significant purchases. This extra money can be the catalyst that pushes potential buyers to make the decision to purchase a two-wheeler during the festive season. With these bonuses in hand, buyers can afford to splurge on a higher-end model or make a down payment that reduces their monthly instalment burden.

  • Diwali Offers on Bikes

Diwali, the festival of lights, is a time of gifting and celebrations. It is also a time when bike manufacturers and dealers offer some of their most attractive deals of the year. These Diwali offers on bikes are often a combination of the best discounts, additional accessories, and extended warranties. Manufacturers understand the cultural significance of Diwali, and they aim to make it an auspicious and rewarding time for bike buyers.

During Diwali, you can expect to see unique promotions such as:

  1. Exclusive Diwali Color Schemes: Manufacturers often introduce special Diwali-themed color schemes for their bikes, adding a touch of festive charm to your ride.
  2. Free Accessories: Many dealers offer free accessories like helmets, riding gear, or bike covers as part of their Diwali promotions. These accessories enhance safety and the overall biking experience.
  3. Low or Zero Down Payment Schemes: Diwali offers on bikes often include attractive finance options, with low down payments or even zero down payment schemes. This makes owning a two-wheeler more accessible to a broader audience.
  4. Cashback and Rewards: Some manufacturers provide cashback or reward programs, where buyers receive a certain amount back as cash or in the form of loyalty points to be used for future purchases.
  5. Extended Warranty: Diwali offers often include extended warranties, providing peace of mind and protection for your bike beyond the standard warranty period.


  • Emotional Connect

Festivals are a time of heightened emotions and celebrations. People are generally in a more positive and celebratory mood during this period. This emotional connection can influence their purchase decisions. Owning a new two-wheeler during the festive season adds to the overall festive spirit, making it more of a cherished experience. Additionally, the act of gifting a two-wheeler to a family member during a festival is a gesture filled with love and warmth, strengthening the emotional bond within the family.

  • Launch of New Models

Manufacturers often choose the festive season to unveil their latest models or updated versions of existing ones. This strategic timing ensures that the new models can capitalize on the increased consumer interest during this period. For buyers, this means that they have access to the most up-to-date technology, improved features, and better performance. The prospect of owning the latest and greatest two-wheeler can be a compelling reason to make a purchase during the festive season.

  • Better Resale Value

Buying a two-wheeler during the festive season can be a wise investment from a resale value perspective. As the two-wheeler will be a newer model, it will retain its value for a more extended period. Whether it’s for an upgrade in the future or selling it to someone else, having a newer model will ensure a higher resale value compared to buying a two-wheeler that is already a year or two old.

  • Extended Warranty

During the festive season, manufacturers often extend the standard warranty on their two-wheelers. This extension provides buyers with peace of mind, knowing that they are covered for a more extended period without incurring additional costs. Extended warranties are particularly attractive to buyers who plan to keep their two-wheelers for several years.

  • Increased Variety

The festive season also sees an influx of new colors, styles, and designs for two-wheelers. Manufacturers and dealers often introduce special edition models with unique aesthetics, further enticing prospective buyers. With more choices available, buyers can select a two-wheeler that not only meets their practical needs but also matches their style preferences.

  • EMI Benefits

Many financial institutions and banks offer special festive season EMI (Equated Monthly Installment) schemes that are lighter on the pocket. These schemes can include reduced interest rates, zero processing fees, and longer tenures for repayments. Buyers can choose from a variety of EMI options to suit their financial situation, making it more convenient to purchase a two-wheeler during the festive season.

  • Customer Service

During the festive season, customer service and support from dealers and manufacturers are usually at their best. Companies recognize the surge in sales and go the extra mile to ensure a smooth buying experience. This includes expedited delivery, prompt resolution of issues, and more personalized attention to customer needs. The improved customer service during the festive season adds to the overall satisfaction of buying a two-wheeler.

  • Tax Benefits

In some regions, there may be tax benefits and incentives for purchasing two-wheelers during the festive season. These benefits could include reduced road tax, lower registration fees, or other concessions. Buyers should check with local authorities to see if there are any such advantages in their area.


The festive season is undoubtedly the best time for purchasing two-wheelers, offering a myriad of benefits that make the decision to buy a more attractive one. From substantial discounts and offers to emotional connections and improved customer service, the festive season brings a unique charm to the process of buying a two-wheeler. Additionally, the launch of new models, extended warranties, and financial benefits make it a pragmatic choice as well. Whether you are a seasoned rider or a first-time buyer, the festive season presents an ideal window of opportunity to own the two-wheeler of your dreams. So, if you’re considering buying a two-wheeler, consider making your purchase during the next festive season, and enjoy all the advantages it brings.

Read also: How to Find the Best Interest Rates for Personal Loans?

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