The advertising world has seen huge turmoil over the years. Gone are the days when linear TV advertising worked for brands and lured in customers. With the evolving needs and thought processes of modern-day customers, brands and advertisers had to mend their ways of reaching them. Today, targeted marketing is a much more efficient way to convert potential customers and get sales conversions. However, to do so, advertisers and brands need to focus on several aspects, including how the ads are created. Today, many ad builder platforms are available that are doing a great job of helping their clients build ad experiences using rich media display ads.
What are Rich Media Display Ads?
Rich media display ads are interactive ads that are creative and have the power to grab the audience’s attention in a pool of other mundane advertisements. The rich media elements such as audio, video, text, and animation are used to spice up a static ad, which otherwise has gone unnoticed. As the name suggests, rich media ads bring richness to the ads. The rich media advertising trend is in full swing, as it has resulted in successful media campaigns and better ROI.
These ads ensure there is no disconnect between the brand and the audience. It can be seamlessly integrated with the brand’s storytelling and generate phenomenal results. Participative ad formats can be used to get higher audience interaction.
Highlights of Rich Media Ads
Interactive
An ad that skips creative elements also skips the audience’s attention. Rich media ads have interactive elements that transform a bland ad into an engaging one. Fancy new-age technology is used to create these ads that can grab eyeballs on any channel. They also encourage interaction from the viewer which helps in knowing the audience’s interest and purchase intent.
Dynamic
One of the features of rich media display ads is their dynamic nature. It creates a perfect ad-watching experience for the audience lowering the chances of skipping the ads altogether. It is seen that rich media ads result in more lead conversions because of their dynamic nature.
Compatible
Compatibility is one of the important features of rich media display ads that allows you to create and optimize according to the screen size. One of the key benefits that you get from rich media display ads is increased responsiveness ad.
Audience Tracking
Engaging a unique user requires diverse elements in an ad so that it can overcome “banner blindness”. The creative aspects of the ads compel users to spend more time interacting and engaging with the ads. It has a great role in concluding the mindset, preferences, and buying intentions of the viewer.
Integrating rich media ads is one of the best things that a brand or advertiser can do to get improved results from their ad campaigns. It ensures that the amount you spend in building and optimizing ads pays off well. It is a new way to increase a brand’s visibility, establish linear communication with the audience, and clock more sales.