Mobile-First Content – Why is it Necessary for Your Brand?

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It’s no surprise that more than 80% of users rely on mobile devices for fulfilling their everyday needs. From paying bills to online shopping, booking a ride, and ordering food, consumers use mobile devices for different purposes. Meeting the ever-increasing needs of mobile-only consumers has become important for brands to stay ahead of the competition.

Optimizing your content on mobile devices has become an important strategy for businesses of all types and sizes that have online presence. Whether you are a fashion brand, restaurant business, food delivery app or service-based agency, creating mobile-first content is more important than ever. Let’s check out why your brand needs mobile-first content and how it can help you reach more engaged users.

Why Does Your Brand Need Mobile-First Content?

According to a recent survey conducted among 4.48billion social media users, approximately 99% of users access mobile apps and websites through their smartphones. If your content is not optimized for mobile devices, you are missing out on its benefits. Your business might not get maximum user engagement and conversions. Therefore, a good mobile-optimized content is important for your results.

Here are a few reasons why your brand needs mobile-first content.

  •         Increase Your SERP
  •         Create a Memorable User Experience
  •         Increase Your Conversion Rate

·         Increase Your SERPs

If you want to strengthen your online presence, you need to optimize your content for multiple devices and screen resolutions. Make sure you have a mobile site that has a responsive design and adapts to all screen sizes. Google has made mobile-first indexing the most important ranking factor. It clearly shows that Google crawls mobile sites and index mobile-friendly content. By creating a quality mobile site, the chances of reaching a wider mobile audience and ranking higher on search engine result pages will also increase. A web design company in Dubai can help you develop a mobile site and implement SEO efforts to strengthen its position in the SERPs.

Create a Memorable User Experience

Creating a seamless mobile-first experience is important to create a memorable user experience. Therefore, it is important to specifically design your website for mobile devices to allow mobile visitors to easily navigate the site and read content without pinch zooming your content. Create a mobile design that is easy to view and read, with easy navigation and intuitive user interface. Keep in mind that high-quality visuals and mobile-friendly content are the key to creating an awesome mobile experience. Furthermore, a fast loading speed on mobile-first websites is important to offer an uninterrupted user experience.

Increase Your Conversion Rate

No matter in which industry you are working in, getting more and more conversions is what your business needs. The goal of promoting your products and increasing brand awareness is to convince your visitors to convert. The number of mobile users is greater than the number of desktop users, it is critically important to increase mobile conversions for better results. A great mobile site with mobile-friendly content and strategically placed thumb-friendly CTAs can help increase the chances of getting more conversions.

Steps to Create a Mobile-Friendly Content

Make it Easy to Skim

It is one of the most important steps for creating mobile-first content. People often read content on their mobile devices in short bursts, so it is important to make it easy for them to find the information they are looking for quickly.

Here are some tips for making your content skimmable and digestible:

  • Use short paragraphs and sentences.
  • Use headings/subheadings to break down your content.
  • Use bullet points and numbered lists to make your content scannable.
  • Use bold fonts to highlight important points.
  • Use images and videos to make your content engaging.
  • Leave plenty of white space to make your content easy to read.

Break Your Content in Chunks

When it comes to optimizing your content for mobile sites, it is important to break down your content for smaller screens. Chunking the content will make it easier for mobile visitors to easily read and understand the information. Make sure the structure of content is well-optimized for mobile devices. People don’t read long paragraphs on mobile devices, so avoid using it. Stick to short and engaging content to gain maximum attention.  

Chunking your content is easier when you use these elements:

  •         Short paragraphs
  •         Bullets
  •         Summary
  •         Lists

Keep Titles Short

Titles, if created right, can generate the highest click-through rate. All you need is to make your title attractive, short and to-the-point. Using keywords in the title is the plus point to optimize your mobile content. It is important to keep titles short for mobile-friendly content. Mobile screens are smaller than desktop screens, so there is less space to display titles. Long titles will make it difficult for readers to read and understand. Follow these easy steps when writing mobile-friendly titles:

  •         Keep your titles to 6 words or 40 characters or less.
  •         Use keywords that are relevant to your content.
  •         Make sure your titles are clear and concise.
  •         Avoid using jargon or technical terms.
  •         Use action verbs to grab attention.
  •         Ask a question to pique curiosity.

Focus on Beautiful Visuals

Believe it or not, images are necessary for creating engaging visual content. Mobile users focus on images more than they read text on mobile devices. So, your content should include appealing images to catch the attention of users. Make sure to optimize images by using responsive and compressing techniques to adjust images according to the size of mobile screens. It is a great opportunity for content marketers and digital marketers to focus on beautiful imagery when creating mobile-friendly content.

Use Simple Words

Simplicity is the key when creating mobile-friendly content. Focus on simple words and avoid using complex words to avoid any misunderstanding. Simple and easy writing will make the reading experience super engaging.

Are You Ready for Mobile-First Digital Transformation?

After Google’s mobile-first index announcement, creating a mobile site has now become a massive priority for businesses of all sizes and types. With the right implementation of mobile-first strategies, like responsive design, mobile-friendly content, and optimized images, you can create a killer user experience for mobile visitors. Google favors mobile-friendly content and rank your site organically on the SERPs. Hopefully, these strategies will help you come up with mobile-friendly content for your target audience and gain maximum number of leads and conversions. 

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