How many “Likes” does your Facebook business page have? This number may be below your expectations, and you would like to quickly get more Facebook likes to improve your brand image and get more online bookings.
The best way to get more Likes is to share very likable content and engage in a way that makes your brand likable, too. In other words, create content that has real value for your audience, which, in turn, will bring a lot of value to your brand. Here are some tips to help you create content that generates Likes on Facebook.
1) DEFINE YOUR TARGET AUDIENCE
Consider a smart Facebook marketing strategy:
- Define your target audience to know who you’re talking to and tailor your content accordingly.
- Do some competitive research to spot which techniques work to get more Facebook Likes and which ones don’t.
- Set SMART goals that are specific, measurable, achievable, realistic, and timely.
To find the essential information that you will need to add to your page.
Find the best keywords to include in your bio.
Select the best cover photo in accordance with your content strategy.
Publish your first messages.
2) CREATE VALUE-ADD CONTENT
No one likes an empty Facebook page, and you can be sure that people will look at your posts before deciding whether or not they like your page. So, before inviting people to like your Facebook page, start posting valuable content, for example:
Shared posts from other relevant Facebook pages.
When creating a post, keep your target audience in mind and think about what type of information they are looking for. This will help you find the correct format, time, and tone.
3) BE CONSISTENT
Consistency is vital in social media. Studies show that 80% of consumers lose trust in local businesses if they see incorrect or inconsistent information in their profiles. Likewise, if your posts are not in line with your brand image and marketing strategy, you risk losing the opportunity to see your number of Facebook followers increase. https://followerspro.uk/
To get more Likes on Facebook, you need to make sure your page content is updated, consistent with your website and other social media profiles, and reflects Facebook’s values—your business. Your fans on Facebook are your fans because they love you and your local restaurant or business. So be yourself on Facebook and always use the same authentic tone.
4) INVITE FRIENDS IN YOUR TARGET AUDIENCE
Now that you’ve defined your Facebook content strategy published your first posts, and ensured that your page is consistent with your other social media profiles, your Facebook business page represents a solid online presence that will make customers and potential fans feel comfortable interacting with you.
Start by inviting your existing Facebook friends in your target audience and employees and ask them to invite their friends. By doing this, you will quickly see the number of Likes increase.
You can then use other channels, such as your website, email signature, newsletter, or promotional materials, to promote your Facebook page to your customers by adding a “follow us” logo.
5) ADD BEAUTIFUL PHOTOS
Good messages accompanied by images are the ones that are shared the most and go viral.
6) FIND CATCHY TITLES
On average, 8 out of 10 people will only read the title of your article. This doesn’t mean you should neglect the rest of your message, but that you should at least focus on your headline.
Your headline is the first impression you give to a reader that will convince them to click or ignore your message altogether.
7) ADAPT THE TEMPLATE AND TABS OF YOUR FACEBOOK PAGE
Facebook lets you choose templates and tabs explicitly designed for restaurants and local businesses.
To edit your template, go to Settings, then click Templates & Tabs. There are 10 templates to choose from, each designed to promote specific content. The Business template, on the other hand, is designed to help you manage your business, including allowing you to post jobs and special offers.
Next, select the tabs that will help your page visitors quickly find what they are looking for: Reviews, Offers, Jobs, Photos, Videos, About, etc. Tab order also determines the order of sections visitors see at the top of your page.
8) PIN YOUR BEST PERFORMING POST
To get more likes on your Facebook page, you can also maximize the life span of your best-performing post by pinning it to the top of your page. Internet users will then see it before all your other publications.
You can edit your pinned post as often as you like. So keep it fresh and always highlight your best-performing content in this highly visible place.
9) CROSS-PROMOTE YOUR FACEBOOK PAGE ON OTHER SOCIAL NETWORKS
Leverage your other social media. Instead of posting a link to your Facebook page on Twitter or Instagram and asking people to follow you, choose value-added Facebook-specific content, like an infographic or live video, to promote on these social media outlets in order to highlight the value of your Facebook page to your existing followers.
This way, you can drive your followers from Twitter or Instagram to your Facebook page rather than just letting them know that your Facebook page exists. https://tefwins.com/
10) BE RESPONSIVE AND HUMAN
If you want more people to like your Facebook page, you need to engage with those who already do. Unanswered comments or questions on a Facebook page can be very deterrent to potential new fans. Remember, Facebook is a social network, and being sociable is a crucial way to make your brand and page more likable.
Tips: For better branding and customer experience, it is always recommended to respond to positive or negative comments. However, you probably don’t have time to respond to every review on every social platform; that’s why Mozrest’s profile and reviews manager alerts you every time you receive a review on Facebook, Google, and many other platforms and centralizes all your reviews in one place. So you save time and always take advantage of a review!