Increasing your domain authority score directly correlates with your off-page SEO performance (DA). The DA of your website measures how likely it is to rank high in the SERPs. The score ranges from 1 to 100 and is based on several aspects, including linking root domains and the total number of links. The DA of your website is not a factor that Google uses to determine where you rank, but it can be an excellent indicator of how your site is doing from an SEO off-site viewpoint.
There are five SEO strategies off-site that you can apply to ensure that your site has the best chance of increasing its authority on the domain and, ultimately, ranking higher on the SERPs. Continue reading to learn more!
Creating valuable backlinks
The creation of backlinks is at the foundation of SEO off-site and is a strategy vital for any site with the goal of being at the top of the search results. Backlinks are the most important ranking factor in how Google decides where your website is ranked. Google is more likely to rate a site over another if a website is more linked to it.
Furthermore, Google considers the quality of a link. A website with a better domain with a link to you is more efficient than links from sites with an unsatisfactory DA. But, Google’s algorithm does look at the importance of the connection to your site.
Social Media Marketing
A highly efficient off-page SEO strategy is to use social media. Utilizing social media platforms can be a fantastic method to increase your material’s visibility. Social media brings more attention to your most recent article and could be an important source of backlinks that are valuable from websites with a high DA.
LinkedIn (DA:98)
Facebook (DA:96)
Twitter (DA:94)
Instagram (DA:93)
Google hasn’t explicitly stated that linking to social media platforms can help your SEO. However, they have stated that social media platforms are scanned for data like any other website.
Guest Content
Offering third-party websites with guest posts is another efficient online marketing strategy that provides off-site SEO advantages. It could be a thought-leadership piece that leads to ‘how-to video’ content or will grab their readers’ interest. Try reaching out to third-party websites targeted at the same audience as your own, for instance, niche trade publications online.
By doing this, you’ll be able to increase brand recognition among potential customers and increase the chances of generating referral traffic through that site. Naturally, you’ll also profit from a beneficial backlink. Building online connections through providing informative content is the primary source of quality traffic and leads.
Forum Posting
Forum posting sites are online discussion platforms that allow users to engage in meaningful conversations due to a message posted. If done correctly, forum postings can provide many benefits to your company:
- A better comprehension of customers
- Exposition to potential customers
- Possibilities to answer any questions customers or potential customers may be able to
Forum posting is a long-term strategy to establish a trusting reputation among others on the forum. Find forums with a well-established community where members discuss the same service you provide. This is a fantastic way to connect with existing or prospective customers online.
Local Listings
Local SEO, also known as directories, has been the primary off-page SEO strategy for years. Ensuring your business is listed in local listings is a great way to increase your revenue, reputation, and rankings, especially regarding localized search results.
Localized results in the search include ones where users have used a specific location as part of the search and those in which the results displayed are based on the user’s IP address or geographical location. These include searches that refer to phrases like “near me” or “nearby’. Local listings are usually free and are extremely efficient.