“The way a company brands itself is everything–it will ultimately decide whether a business survives,” says Sir Richard Branson.
This means a brand’s survival depends on how effectively it represents itself to the public. The more effective the branding is, the more it will soar up the sales. But how can this be achieved in 2023 in such high competition? Well! It’s not a difficult task when you have Custom Printed Paper Bags. As the name implies, they are paper bags with your brand’s logo or design. Displaying logos and your brand image on small paper bags is the best way to promote the brand. Tighten your seat belts because I will reveal why paper bags are effective for branding.
Customers Promote Your Brand
People travel everywhere, keeping their bags with them, which means your brand is reaching every corner. You get a free promotion when they walk here and there with your Custom Paper Bags. In fact, even people don’t realize that they are promoting your brand freely. If they knew, they might charge you for this. Just kidding. Jokes apart, customers become your brand ambassadors, and your brand gets recognition. They are like the walking billboard for your brand.
Custom Printed Paper Bags Can Be Used Repeatedly
Custom paper bags are not used only once or for a single brand. People use paper bags daily to carry groceries and other household products. Their handles make it easy to carry various products. So people use them in their daily routines, which gives your brand repeated exposure to the public.
How To Convert Simple Bags Into Elegant Brand Ambassadors?
1) Different Handles For Different Looks
On the one hand, Handles add comfort in carrying custom paper bags, and on the other, they completely change the look of the bags. Various options of handles include:
- Die-Cut Handles: The paper bag is precisely cut to make a handle. They eliminate the requirement of additional accessories for making handles.
- Rope Handles: They are sturdy and give a traditional look to the bags. You can insert them in holes in bags before using them.
- Flat Handles: They are perfect for fabric packaging. We can customize them into a rectangular or square shape.
- Ribbon Handles: Ribbons impart a sense of royalty. They are ideal for packaging luxury items and gifts.
- Twisted Paper Handles: Lastly, there are twisted paper handles that make your small paper bags stand out in the crowd. They are cheap but sturdy.
2) Striking Typography
The text on the Custom Printed Paper Bags should be readable from a distance. Otherwise, people will avoid looking at it. So the key is never to use complex and small fonts.
In addition, always use contrasting colors for the text. If both the text and bag are of the same color, it would be difficult to read.
Using a consistent font style is also important. It makes it easiest for customers to recognize and remember your brand.
3) Tell Your Brand’s Story On Custom Paper Bags
After selecting the font style, you might wonder what I should write on the custom paper bags. Actually, prefer writing about your brand’s struggle. Or else, write a message that perfectly showcases your brand’s personality or motto. This will be stuck in the people’s minds, and they will remember you for a long time.
4) Ensure That Your Logo Is The Focus
Your logo should be the center of attention in Custom Printed Paper Bags. It should be clear and vibrant. For this, it’s important to choose the best printing and finishing option because a lot of the public will see your bag. And you wouldn’t want to ruin your identity. So choose modern printing techniques with advanced features. Topple the printing experience with premium finishing touches such as spot UV coating, lamination, and hot foil stamping, and your bags are good to go.
End Of Discussion
Custom printed paper bags are a new trend in branding. They are becoming trendy because of their easy access and versatile nature. Moreover, they have managed a prominent space in the marketing industry because of their affordability and convenience. They also save the Business from spending too much on advertising because their customers do advertisements for them. In short, you just have to print your logo with a high-resolution printing machine, and your bags are ready to make their way.