Europe is a bustling destination for exhibitors. Thousands of startups and the world’s prestigious companies travel to Europe to take part in exhibitions happening all over the year. For that, they look for trade show booth rentals in Europe.
The mind-blowing profitable exhibitions of Europe offer you an opportunity to tell the brand story to the world. These events promise countless networking opportunities to the participants. No other platform of marketing like digital marketing etc. gives that much exposure to an exhibitor as Europe’s trade shows give.
Exhibitions in Europe help in making direct connections with the “hard-to-reach decision makers”. However, attending an exhibition requires LOTS OF PLANNING.
Exhibitions in Europe help in making direct connections with the “hard-to-reach decision makers”. However, attending an exhibition requires LOTS OF PLANNING.
PLANNING TO PARTICIPATE IN EUROPE’S EXHIBITION?
Europe’s exhibition has set their standards too high as these shows were attended by thousands of attendees. So, just displaying is not enough. You need to hire an exhibition stand designing company in Europe.
There is a distinctive set of aesthetics used to make a creative exhibition stand design in Europe. The display stand design should be classy, functional, and alluring to attract the audience.
There is a distinctive set of aesthetics used to make a creative exhibition stand design in Europe. The display stand design should be classy, functional, and alluring to attract the audience.
There is a distinctive set of aesthetics used to make a creative exhibition stand design in Europe. The display stand design should be classy, functional, and alluring to attract the audience.
Here is a list of ideas that can make the display stand immersive and attractive
DISPLAY STAND SHOULD BE INVITING AND COMFORTABLE
Those exhibit displays are supposed to be attractive and welcoming and have some space for the attendees. It does not mean you need to book large creative stands but it means that the booth should be designed in such a way that it has enough space for seating couches.
Visitors were already tired of roaming at different booths so they appreciate when they get some space to relax and see products. You don’t need to talk directly about the brand but you can use some engaging presentation screen to provide information about the products.
IMMERSIVE DISPLAYS REQUIRE ENGAGING ACTIVITIES
Creating an attractive display is one factor to attract attendees. To pause them for some time at the booth, you need to have some engaging activities arranged at the stall.
Creative display design can easily grab the audience’s attention and when they come to the booth they will love to participate in fun activities. This would offer you some time to make the audience aware of the brand in an informal way.
ROLE OF AR/VR TECHNOLOGIES
The world is continuously evolving so exhibitions are! Adding AR in booths will help in presenting brand information in audio and video content. Users can easily access brand info on their smartphones or tablets.
The use of a QR code scanner will help attendees quickly find out about the products and company information. With it, using AR smart glass will help users to see videos of products and digital data content in the background.
VR technologies will help users to interact in “real surroundings” in the artificial world. Attendees can go to the virtual showroom and check out the virtual demonstrations. You can also present the company’s journey in front of attendees.
THE BOOTH SHOULD BE INTERACTIVE, INFORMATIVE, AND CLEAR
Ask marketers, business owners, and entrepreneurs about the need for engaging displays. They will tell you that it is an integral part of marketing.
Interactive: The trade show is attended by thousands of attendees. You got just a span of sectors to grab their attention. To make such an instant impression, use right then colors, eye catchy 3D graphics, etc.
Informative: Can you tell about the company just by looking at the display stand? If yes, then the exhibition stand is working excellently. But, if not, then add some concise information about the brand.
Attracting potential customers is one thing. An informative display booth is another thing. It is all about providing the exact information about the brand.
Clear Message: Just because your display is communicating the message does not mean the information is clear. Please note that temptation to provide too much information hamper the quality of the brand’s info. An overabundance of information can make the audience confused.
Be very clear about presenting short and crisp information about the brand. Prioritize the words.
FINAL WORDS:
Hope this blog has helped you in making your next exhibition successful. Exhibiting in Europe is your only chance to make your first impression. So, make it memorable. Use engaging videos, high-quality booths, and clear information to turn the causal trade visitors into life partners.