Can Purple Shampoo Cause Hair Loss?

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Purple shampoo is a popular hair care product that is used to neutralize brassy tones in blonde and highlighted hair. It works by depositing purple pigments into the hair, which counteract the yellow and orange tones that can develop over time.

Purple shampoo is generally safe to use, but some people may experience hair loss or other side effects. This is often due to overuse or incorrect use of the product.

How does purple shampoo work?

Purple shampoo contains violet pigments, which are the opposite of yellow and orange on the color wheel. When violet pigments are deposited into the hair, they counteract the yellow and orange tones, resulting in a more neutral, cool-toned blonde.

Can purple shampoo cause hair loss?

Purple shampoo can cause hair loss if it is overused or used incorrectly. This is because purple shampoo can strip the hair of its natural oils, leaving it dry and brittle. Over time, dry and brittle hair can break off, leading to hair loss.

Other potential side effects of purple shampoo

In addition to hair loss, purple shampoo can also cause other side effects, such as:

  • Dryness and brittleness
  • Frizz
  • Tangling
  • Split ends
  • Dullness
  • Increased porosity
  • Faded color

How to avoid the negative side effects of purple shampoo

To avoid the negative side effects of purple shampoo, it is important to use it correctly and in moderation. Here are some tips:

  • Only use purple shampoo once or twice a week.
  • Use a sulfate-free shampoo and conditioner to help maintain your hair’s moisture balance.
  • Apply a deep conditioning treatment once a week to help repair and strengthen your hair.
  • Avoid using heat styling tools on your hair when it is wet.
  • Get regular trims to remove split ends.

If you are concerned about the potential side effects of purple shampoo, talk to your hairstylist. They can recommend a purple shampoo that is right for your hair type and can advise you on how to use it safely and effectively.

Tips for using purple shampoo safely and effectively

Here are some additional tips for using purple shampoo safely and effectively:

  • Always dilute purple shampoo with water before using it. This will help to prevent it from being too harsh on your hair.
  • Apply purple shampoo to damp hair, focusing on the areas that are most brassy.
  • Leave the shampoo in for 1-5 minutes, depending on how brassy your hair is.
  • Rinse the shampoo out thoroughly.
  • Follow up with a conditioner to help hydrate and nourish your hair.

If you have any concerns about using purple shampoo, or if you experience any negative side effects, stop using the product and talk to your hairstylist.

Alternatives to purple shampoo

If you are concerned about the potential side effects of purple shampoo, there are a few alternatives that you can try. These include:

  • Toning shampoo: Toning shampoos are similar to purple shampoo, but they contain a lower concentration of pigments. This makes them less harsh on the hair.
  • Blue shampoo: Blue shampoo can be used to neutralize orange tones in blonde hair.
  • Silver shampoo: Silver shampoo can be used to neutralize yellow tones in blonde hair.
  • Color-depositing conditioner: Color-depositing conditioners can be used to add violet or blue pigments to the hair, which can help to neutralize brassy tones.

You can also try using a natural alternative to purple shampoo, such as lemon juice or vinegar. However, it is important to note that these remedies can be drying to the hair, so it is important to use them in moderation.


Purple shampoo is a safe and effective way to neutralize brassy tones in blonde and highlighted hair. However, it is important to use it correctly and in moderation to avoid any negative side effects. If you are concerned about the potential side effects of purple shampoo, talk to your hairstylist. They can recommend an alternative product or advise you on how to use purple shampoo safely and effectively.

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