It’s possible that learning that 25% of merchants on Amazon utilize Google Ads to market their items would come as a surprise to you.
This method, which we’ll refer to as “Amazon AdWords,” makes use of the internet’s most popular search engine as well as the most popular digital advertising platform in the United States in order to boost your Amazon store’s sales, ranks, and BSR and provide you with other advantages.
If the typical marketer that uses Google Ads sees a return of $2 for every $1 spent on the platform… Why don’t you utilize Google Ads for your business? What’s stopping you?
At first glance, the percentage of 25% can seem to be far larger than what was anticipated. If, however, you learn that the typical ROI (return on investment) for Google Ads is 200 percent, I’m willing to bet that your viewpoint will shift in a different direction.
In point of fact, seventy-five percent of Amazon merchants are passing up a significant possibility by not using Google Ads. This number most likely includes both you and the other businesses in your industry.
Therefore, if you start using Google Ads to sell your items, you will almost surely have an advantage over your competitors. You really must have a competitive edge like this if you want to be successful in your field.
In this article, we will go through some of the fundamental challenges that Amazon sellers have while attempting to implement Google Ads on Amazon PPC.
- How do Google Adwords work?
- Establish an Unambiguous Objective for the Advertising Campaign.
- Enhance the Quality of Your Ads to Rank Higher
- Build a Page of Landing Targeted to Your Audience
- Aim for the Appropriate Keywords
- Continuously subject products to A/B testing.
- Why Should You Use Google Ads When Selling on Amazon?
How do Google Adwords work?
Similar to the way that Amazon Sponsored Products advertisements (also known as Amazon PPC) are built on text and keywords, Google advertisements are mostly text-driven.
Similar to Amazon Ads, Google Ads offers a wide variety of campaign options for advertisers to choose from. Google Search Ads, previously known as Google AdWords, is the one that will get the most of our attention. These are the ones that need the least amount of work to establish and are most likely to generate a profit for Amazon companies.
Google AdWords, which has been rebranded as Search Ads, places advertisements inside Google’s search results, on the page just above the organic search results.
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Establish an Unambiguous Objective for the Advertising Campaign.
Advertisers on Google are aware that a marketing campaign will involve a financial commitment on an ongoing basis. They need to have a clear understanding of the final objective that they are attempting to accomplish in order to get rapid and consistent results, regardless of whether they are aiming to raise brand recognition or create leads.
In the same manner, you need to have a specific objective for the advertising campaign you run on Amazon. Do you wish to raise the profile of your new product among your existing customers? Do you need to market the product that has the highest number of sales?
When you have a clear idea of what you want to achieve, you will have a much easier time deciding what kind of advertisement to run. When it comes to advertising a particular product on the page that displays search results, sponsored product ads are your best option. On the other side, Sponsored Brands increase exposure of your brand while also marketing up to three of your items concurrently.
Enhance the Quality of Your Ads to Rank Higher
If you want to have your advertisement shown in a prominent location on Google, you will need to be one of the top bidders. Aside from that, you also need a good ranking for the quality of your ads. When determining the quality of an advertisement, Google considers a variety of criteria, such as the keywords that were used and the landing page. They would rather display advertisements that have a high click-through rate (CTR) since this demonstrates that the ad is relevant to the user’s search.
In addition to the total amount of bids, Amazon also uses its own internal system to rate the advertisements. They provide a ranking to lucrative advertising based on criteria that assist in determining whether or not people are more inclined to purchase the item that is being marketed. The total sales of your goods, the conversion rate, and the search phrases are all included in the stats.
Build a Page of Landing Targeted to Your Audience
Your Amazon Product Detail Page functions in the same way as a landing page, which is where Google Ads sends every ad click. A excellent landing page will have a bounce rate that is much lower than average. Google will lower the website’s ranking if visitors abandon the landing page in a short amount of time since this is an indication that the advertisement did not achieve its goal.
In the same way that Google does, Amazon evaluates the quality of your advertising based on how well they convert. For instance, if the majority of clicks on your Sponsored Product Ad result in a sale, this indicates that your ad is doing what it set out to do and is successful. Because of this, Amazon will give your advertisement a better ranking. Make sure that your product detail page contains meaningful titles, high-quality photographs, and appealing writing if you want to see an increase in your conversion rates. SAECOM is able to assist Amazon sellers in the creation of successful PPC campaigns, whether such campaigns are of the precise, wide, or phrase variety.
Aim for the Appropriate Keywords
Long-tail keywords are preferred by the vast majority of marketers on Google because they have a lower cost per click and are better at targeting certain types of consumers. This strategy has the potential to bring in site visitors who are most likely to join up for their service or take advantage of it.
You are not need to use geographical keywords in the advertising campaign you run on Amazon; nonetheless, you should include product advantages as keywords. Before you start your ad, make sure you’ve done a lot of research on keywords. For instance, if you utilize keyword combinations such as “grill brush seafood,” consumers who are searching for a grill brush as well as customers who are seeking for a brush after cooking fish will see your advertisement.
Carry out the A/B tests. Repeatedly
Marketers that utilize Google Ads often have a variety of different versions of their ad wording. In order to determine which ad content yields the most return on investment, they put numerous variations of each campaign through testing. After conducting tests, they want to concentrate their upcoming efforts on employing the ad content that performed the best.
You are free to use the same tactic when it comes to your advertising initiatives on Amazon. To discover which kind of advertisement would be most successful for your business, you will need to test, retest, and test some more.
Why Should You Use Google Ads When Selling on Amazon?
Google Ads is a well-known advertising platform that gives companies the opportunity to market their goods or services on the most widely used search engine in the world. It puts you in front of a different audience than the one that you would reach via your typical Amazon advertising funnel.
You may reach a broader audience and get more traffic to your Amazon product listings by advertising on Google. In addition, Google Ads provides a variety of targeting options, so you can make sure that only the appropriate people view your advertisements.
Google advertising, on the other hand, target consumers based on the wording of their search queries, as opposed to Amazon Advertising, which utilizes customers’ product search queries in order to target them with sponsored product advertising.
This article offers a streamlined explanation of how to use Google Ads to advertise Amazon items. It is geared specifically at inexperienced users who are making their first foray into advertising on Google.
After you have gained sufficient familiarity with Amazon, Google Ads, and the plan you have developed, you will be in a position to experiment more freely with the various bid choices and campaign kinds.
But first things first: you need to use Google Ads and Amazon by capitalising on what you already know and using it to your advantage in order to add another effective sales channel to your armoury.
The SAECOM FBA PRO is always accessible to its users. to assist them in improving their PPC campaigns, listing optimization, and other aspects of their Amazon account administration from A to Z. You only need to collaborate with SAECOM, and they will assist your company in scaling to its full potential.