WooCommerce Wishlist

WooCommerce Wishlist: An Essential Feature for Your Online Store

3 minutes, 51 seconds Read

As an online store owner, you want to provide your customers the best possible shopping experience. You want them to browse your products, add items to their carts, and ultimately make a purchase. But what happens when a customer finds a product they love but are not ready to buy it just yet? This is where a WooCommerce wishlist comes in.

A wishlist is a feature that allows customers to save products they’re interested in for later. It’s a simple but effective way to improve the shopping experience for your customers and increase your chances of making a sale. In this article, we’ll explore the benefits of having a wishlist on your WooCommerce store and how to implement it.

Why You Need a WooCommerce Wishlist

Increase Sales

A wishlist is a powerful tool for increasing sales and Business. When a customer adds a product to their wishlist, they’re expressing interest in the product, but they may not be ready to make a purchase yet. By allowing them to save the product for later, you’re keeping it on their radar, and increasing the chances that they’ll come back to buy it in the future.

Customer Engagement

A wishlist is also an excellent way to engage with your customers. By providing a feature that allows them to save products and come back to them later, you’re showing them that you value their time and that you’re invested in their shopping experience. This level of customer engagement can help build brand loyalty and increase customer satisfaction.

Valuable Insights

A wishlist also provides valuable insights into your customers’ preferences. By analyzing the products that customers add to their wishlists, you can gain a better understanding of what products are popular and what your customers are interested in. This information can help you make more informed decisions about your product offerings, promotions, and marketing campaigns.

Improved User Experience

A wishlist is a simple but effective way to improve the user experience on your website. By allowing customers to save products for later, you’re making it easier for them to navigate your site and find the products they’re interested in. This can lead to a more enjoyable shopping experience and increase the chances that they’ll make a purchase.

How Does a WooCommerce Wishlist Work?

A WooCommerce wishlist Plugin allows customers to add products to their list with a single click. When a customer is browsing your online store and finds a product they are interested in, they can click on a “Add to Wishlist” button or icon. This will add the product to their list, which can be viewed and managed from their account page. Customers can add and remove products from their wishlists at any time.

When a customer adds a product to their wishlist, they can also choose to share the list with others. This can be useful for customers who want to create a list of products they want as a gift, or for customers who want to share their list with friends or family members who might be interested in the same products.

Implementing a Wishlist on Your WooCommerce Store

Implementing a wishlist on your WooCommerce store is relatively easy. Here are the steps to follow:

Choose a Wishlist Plugin

The first step is to choose a wishlist plugin. There are several excellent plugins available for WooCommerce, such as YITH WooCommerce Wishlist, TI WooCommerce Wishlist, and WooCommerce Wishlist & Registry. Each of these plugins has its own set of features and benefits, so it’s important to choose one that meets your specific needs.

Install and Activate the Plugin

Once you’ve chosen a plugin, install and activate it on your WooCommerce store. Most plugins can be installed directly from the WordPress repository, or you can download them from the plugin’s website and install them manually.

Customize the Wishlist

After you’ve installed and activated the plugin, it’s time to customize the wishlist to match your store’s branding and design. Most plugins will have settings that allow you to change the color, font, and other aspects of the wishlist to match your store’s design.

Add the Wishlist to Your Store

Finally, you’ll need to add the wishlist to your store. Most plugins will provide a shortcode that you can use to add the wishlist to a page or post on your site. Alternatively, you can add the wishlist to your site’s header or footer, so it’s always visible to your customers.


A WooCommerce wishlist is an essential feature for any online store. It provides a simple but effective way to improve the user experience, increase sales, and gain valuable insights into your customers’ preferences. 

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