WooCommerce Wishlist

WooCommerce Wishlist: A Must-Have Feature for Your E-Commerce Store

4 minutes, 6 seconds Read

In the world of e-commerce, customer satisfaction is everything. In order to create a successful e-commerce store, you must ensure that your customers are happy with your products and services. 

One way to do this is by providing them with a feature that allows them to save products for later purchases. This is where the WooCommerce Wishlist comes into play.

WooCommerce is a popular e-commerce platform allowing you to easily set up an online store. One of its key features is the Wishlist, which enables customers to add products to a list for later purchases. 

This feature is essential for any e-commerce store as it allows customers to save products they like and purchase them for the last time. This article will discuss the benefits of the WooCommerce Wishlist Plugin and how it can help your e-commerce store grow.

What is a Wishlist?

A Wishlist is a feature that allows customers to save products they like and purchase them at a later time. It is a list of products that a customer can add to their account or save on their device. When they are ready to purchase, they can easily find the products they saved and add them to their cart.

WooCommerce Wishlist: The Benefits

Increased Customer Engagement

The Wishlist feature increases customer engagement by allowing them to save products they like. It provides a personalized experience for customers, making them feel valued and appreciated. Customers can easily create and share their Wishlist with friends and family, increasing the reach of your products. This also increases your business

Better Customer Insights

The Wishlist feature also provides valuable insights into customer behavior. You can see which products are popular and which ones are not. This can help you optimize your store by focusing on products that are in high demand.

Increased Sales

The Wishlist feature can help increase sales by encouraging customers to return to your store. When customers save products to their Wishlist, they are more likely to return to your store to purchase them. This can lead to increased sales and customer retention.

Improved Customer Experience

The Wishlist feature improves customer experience by making it easy for customers to save products they like. It saves customers time and effort by allowing them to easily find and purchase products they saved.

How to Set Up a WooCommerce Wishlist

Setting up a WooCommerce wishlist is relatively easy. Follow these steps to get started:

Step 1: Install the WooCommerce Wishlist Plugin

The first step is to install the WooCommerce Wishlist plugin. This plugin is available for free in the WordPress plugin repository.You can also purchase premium versions of the plugin for additional features.

 Step 2: Enable the Wishlist Feature

Once you’ve installed the plugin, you can enable the wishlist feature by going to WooCommerce > Settings > Wishlist. Here, you can choose which pages the wishlist will appear on, customize the wishlist button text, and configure other settings.

Step 3: Add the Wishlist Button to Your Product Pages

To allow customers to add products to their wishlist, you need to add the wishlist button to your product pages. This can be done by editing the product page template or by using a shortcode provided by the plugin.

Step 4: Customize the Wishlist Page

The plugin also provides a default wishlist page where customers can view their saved items. You can customize this page by editing the page template or by using shortcodes provided by the plugin.

Best practices for using a wishlist feature

Now that you have set up a wishlist feature on your WooCommerce store, it is important to use it effectively. Here are some best practices to keep in mind:

Make the wishlist button prominent: The wishlist button should be easy to find and prominent on your website. This can help increase the number of customers who use the feature.

Offer incentives: Encourage customers to use the wishlist feature by offering incentives such as discounts or free shipping on wishlist items.

Send targeted marketing messages: Use the data collected from the wishlist feature to send targeted marketing messages to customers who have added products to their wishlists. This can help increase the chances of converting those customers into sales.

Make the wishlist shareable: Allow customers to share their wishlist with friends and family through social media or email. This can help increase the visibility of your products and drive more sales.


The WooCommerce Wishlist is a must-have feature for any e-commerce store. It provides numerous benefits, including increased customer engagement, better customer insights, increased sales, and improved customer experience.

 By adding this feature to your store, you can provide a personalized experience for your customers, increase sales, and improve customer loyalty.

So, if you still need to add a Wishlist feature to your WooCommerce store, it’s time to do so. With the help of the  WooCommerce Wishlist plugin, you can easily add this feature to your store and start reaping the benefits.

Similar Posts