Van sign writing is a cost-effective way to market your business. Vinyl lettering, window perf and car or truck magnets are all 24-hour marketing tools that project your brand wherever you go.
People are drawn to well-designed van graphics and wraps. Designs with photos have a 300% greater recall.
Budget
Car wrapping Scotland is relatively inexpensive, and there are a few ways to do it. A basic design with your company name, contact information and any other relevant details should cost around PS60-70 plus VAT. You can also get a full wrap if you want to make a real impact, but this is more expensive and will cost around PS3,000 for a medium-sized vehicle.
You can also choose to stencil your message, which is cheaper still and preserves the paintwork underneath. If you want a more permanent solution, consider a magnetic sign. These are easy to put on and remove, and are ideal if you don’t want to lose visibility in traffic.
If you decide to have your sign written professionally, be sure to work out what you want first and ask the signwriter for a quote. It’s best to keep your budget in mind, and make sure the ad is clear and concise – you only have a few seconds for someone to read it!
Design
If you haven’t already worked out what you want your van sign to look like, start by having a budget in mind and asking a signwriter for an estimate. You can also try to get an idea of the coverage you’ll need, as this will affect how much it costs to do.
It’s important to make your signage clearly visible so that potential customers can read it and know what you do. The text should be large enough to read from a distance, and the colours should be clear and easy on the eye. You can also go for a reflective option to make your signage more noticeable at night.
A vinyl wrap is another way to generate attention for your business, but it’s a bit more expensive. It’s possible to get partial or full coverage for your van, which will help you stand out from the competition.
Installation
Having your company’s name, contact details and expertise on display is an effective way of advertising yourself. A lot of people can see your van signage even in high traffic areas – especially if you’re working in the city – and it’s still there when you’re not driving – projecting your business 24/7.
You can choose from a few styles of sign writing for your van. Vehicle graphics near me is usually the cheapest option, costing PS20-PS30 per sign. Alternatively, you can get a vinyl wrap, which is more expensive but it’s worth the investment for something that looks professional and will last a long time.
Having a full wrap might impact your insurance premium, though. And if you want to keep your personal life separate from your work, you could opt for a removable style of van signage. These are easier to slap on and take off again, but will have limited coverage.
Removal
Depending on the style of van signage, it can be easy to remove when you’re ready to refresh your branding. This is especially true of vinyl wrap, which is essentially an ad printed on a sheet of vinyl which is then wrapped around your vehicle. Vinyl graphics are incredibly tough and designed to withstand weather, road dirt and several washes.
However, they do tend to leave a noticeable outline behind when removed. This could be down to residual glue or ghosting, where the paintwork underneath is darker than it was when the graphics were in place. Tar and glue remover should take care of both of these issues, but if they don’t fade the area with T-cut to obscure any harsh lines.
If you’re not comfortable doing this yourself or you are returning a leased van, it might be worth paying a valeter to professionally remove the signage from your vehicle. Expect to pay PS100 – PS200 for this service. It’s important to take your time when removing the signage to prevent any damage to the vehicle.