pro bono marketing for nonprofits
pro bono marketing for nonprofits

Pro Bono Marketing for Nonprofits: Giving Back for Greater Impact

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In today’s digital world, nonprofits are looking for new ways to connect with their target audiences. While many organizations have a limited budget for marketing services, they still need to find ways to attract and engage donors and volunteers. That’s where pro bono marketing comes in! The concept of pro bono work is nothing new: lawyers have provided legal services without charging clients for years. But when it comes to nonprofits, this type of “free” help is more common than you might think.

What is pro bono marketing?

pro bono marketing for nonprofits is the act of providing marketing services to a nonprofit at no cost. Pro bono comes from the Latin phrase pro bono publico, which means “for the public good.”

Pro bono marketing is a form of charity. It’s an opportunity for businesses and organizations to give back by helping nonprofits reach their goals through marketing, advertising and communications efforts that are usually costly for smaller organizations with limited budgets.

Why should a nonprofit use pro bono marketing?

You can’t afford to pay for marketing services.

Your nonprofit is small and not well known, so you need to reach a new audience.

You don’t have the time or resources to create your own marketing materials, but want to get your message out there anyway!

How can my nonprofit get pro bono help from professionals and volunteers?

Here are some tips for finding pro bono help:

  • Reach out to your local community. Ask friends, family and colleagues if they know of anyone who can help.
  • Use social media to find pro bono help. Post on Facebook, Twitter or LinkedIn asking for suggestions from your network of connections
  • Check out sites like Upwork or – these platforms allow businesses to connect with freelancers in a variety of industries including marketing so you have access to many talented professionals looking for work opportunities like yours!

How to find pro bono help for your nonprofit

Pro bono marketing can be difficult to find, but there are ways to make the process easier. Here are some places to look:

  • Search for pro bono marketing firms. You can search on Google or LinkedIn and see if there are any organizations that offer their services in your area. If you don’t have much luck searching by name, try searching by city or state instead (for example, “marketing agency Boston”).
  • Search for pro bono marketing agencies. If you’re looking for something more specific than just an individual professional’s expertise (like a graphic designer), then consider looking into non-profit organizations that provide services such as advertising, content creation and social media management at no charge–they may be able to help!

Nonprofits that do not have the budget for regular marketing services may be able to benefit from working with a pro bono firm or individual.

Nonprofits that do not have the budget for regular marketing services may be able to benefit from working with a pro bono firm or individual.

Pro bono marketing is a way to get the word out about your nonprofit without having to pay for the services. It can be done by professionals or volunteers, and it may be less expensive than paid marketing services.

The benefits of pro bono work include:

  • Helping nonprofits reach their goals faster than they otherwise would have been able to do on their own;
  • Giving back to your community;
  • Making new connections in your field;

Let’s look at some examples of how this might work:


If you are a nonprofit that does not have the budget for regular marketing services, you may be able to benefit from working with a pro bono nonprofit consulting. There are many ways to find help, including reaching out to professional associations and asking if they know of any firms that offer pro bono work or contacting local colleges or universities with programs related to your field. You can also search online through sites or Idealist where people looking for volunteer opportunities will post their availability

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