How Email Marketing Can Help Hairdressers

5 minutes, 12 seconds Read

So while hairdressers are doing well, they have to remain aggressive with advertising efforts in order to stay on top. But few, if any, hairdressers have the budget to advertise on television or the radio. Plus, the popularity of newspapers is fading fast, so they’re not the optimal place for hairdressers to spend their advertising dollars.

The good news, though, is the best advertising solution for hairdressers is only a few dollars and a few clicks of the mouse away-email marketing for hairdressers! This method combines affordability and ease of use to make it an essential component for all hairdressers, beauticians and salon owners.

Email marketing for hairdressers

Email marketing for hairdressers takes little effort to implement and maintain. It can begin by merely inviting patrons to write down their email address on a clipboard at the salon. Let patrons know that they can receive updates about their favorite hairdresser and stay informed about what is going on at the salon. People will be happy to volunteer their email address because they’ll recognize that email marketing, for hairdressers, is a far more effective means of communication than multiple phone calls back and forth to schedule, confirm, cancel or inquire about sales, discounts, and promotions.

In addition, the software is quite inexpensive and can be handled by anyone with even the most minimal amount of training. Hairdressers don’t have to worry about spending hours of free time at home working on email campaigns-hairdressers and email marketing is a relationship that can require just a few minutes at the salon, where the hairdresser can take advantage of some down time to input email addresses and execute effective email campaigns.

Hairdressers and email marketing is also a good fit because email marketing allows users to “stagger” their messages so that they arrive with predictable, yet far from overbearing, regularity. Many people like to get a haircut once a month. The hairdresser can send out emails at certain intervals-say, twice per month-that ensures these messages land in an inbox just when someone is thinking of getting a haircut.

Along those lines, while few people associate reading an email with making an impulse buy, email marketing for hairdressers will generate plenty of impromptu walk-up business. Perhaps a client knows he or she is overdue for a haircut, or has to get one for a family function, but has been putting it off. What better way to inspire that person to get up and head to the hairdresser than with a personalized email that provides a gentle and friendly reminder that the hairdresser is waiting with a smiling face?

Business is good for hairdressers but it can always be better. Email marketing for hairdressers will distinguish an individual or salon from the competition and help Friseur Rüttenscheid keep his or her busy all day long!

Becoming a Hairdresser – The Advantages and Disadvantages

Like any other kinds of types of jobs, profession and career in the world, there are advantages and disadvantages to being a hairdresser. Yet despite the pros and cons, as long as you have the motivation, inspiration and the love for what you do, nothing will hinder you from succeeding as a hair dresser or any other career you choose to pursue.

Hairdresser Pros: What makes the profession enjoyable?

  • Interaction with different types of people. A hairdresser always has this opportunity with various types of clients, young or old, male or female. As a matter of fact, it is this dealing with different personalities that add challenge and reward to the job. A hairdresser is prevented from boredom as each client requires specific hair care needs.
  • Work Flexibility. If you are a hairdresser, you may choose to work for a salon or for yourself. You may opt to work in an 8-hour shift or by appointment only. You may also establish your own salon or offer home service.
  • Variety of services. These days, clients prefer a convenient on-stop salon where they could get different services like hair styling, facials and nail care. If you are a hairdresser working for a salon such as this, you would need to know how to perform other beauty services. Expect that every day, you might be performing a different service and not just the basic hair trimming.
  • Options for training. If you want to become a hairdresser, you may choose to attend a training course from a technical school. You may also choose to become an apprentice in a work environment where you would likely be absorbed once the apprenticeship is completed.

Hairdresser Cons: What makes the profession taxing?

  • People interaction. Although this may also be considered as an advantage, if you are a type of person who has less interest and patience in dealing with people, you may consider this as one advantage. Not all clients are easy to deal with. As a hairdresser there will be times when you will be working for difficult to please clients. Some will take note on how you would handle your scissors, some will not like the way you shampoo their hair and others will even mind the way you speak and talk to them. So you must be careful and gentle with your technical hair styling and communication skills.
  • Hair and Beauty responsibility. As a hairdresser, your clients expect you to enhance their appearance and not ruin it. There will be accidents and though it is not your fault, most clients will consider this as your flaw and they will likely not come back Friseur Rüttenscheid for your service.
  • Physical strain. A hairdresser’s job involves standing for long straight hours resulting to inflamed feet and ankles, growth of varicose veins, back and joint pains.
  • Competition among other hairdressers. There are many other hairdressers out there, each with his or her own skills. If you will not think of an effective marketing strategy, you will be left with just a few clients. You may pursue additional training on the recent hair dressing techniques; you may offer a light massage or any freebie that will make your service extraordinary and special to your clients.

To find your local hairdressers near you to give your hair a new look, please visit, an Australian Hair Salon Directory.


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