Evolving Role Of Social Media In Ecommerce Statistics

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Introduction: Social media platforms have transformed the way businesses operate in the digital age. With the rise of e-commerce, these platforms have become an integral part of marketing and sales strategies. This infographic highlights key statistics that illustrate the evolving role of social media in the world of e-commerce.

Section 1: Social Media and Consumer Behavior

  1. Percentage of consumers who use social media for product research before making a purchase: 75%
  2. Percentage of consumers who say that social media influences their shopping decisions: 63%
  3. Percentage of consumers who follow brands on social media for exclusive deals and promotions: 71%
  4. Percentage of consumers who have made a purchase directly through social media: 43%
  5. Percentage of consumers who are more likely to trust a brand that engages with customers on social media: 71%

Section 2: Social Media Platforms and E-commerce

  1. Percentage of e-commerce businesses that have a presence on social media: 90%
  2. Percentage of e-commerce businesses that use social media for customer acquisition: 83%
  3. Percentage of e-commerce businesses that have experienced an increase in sales due to social media marketing: 78%
  4. Percentage of e-commerce businesses that prioritize social media advertising as part of their marketing budget: 56%
  5. Percentage of e-commerce businesses that use social media for customer service: 68%

Section 3: Social Media Advertising and E-commerce

  1. Percentage of marketers who consider social media advertising effective for e-commerce: 92%
  2. Percentage of marketers who allocate a significant portion of their budget to social media advertising: 65%
  3. Percentage increase in conversions when using social media advertising compared to traditional advertising methods: 32%
  4. Percentage of consumers who have made a purchase after seeing a product on social media: 78%
  5. Percentage of marketers who plan to increase their social media advertising budget in the next year: 74%

Social media has evolved into a powerful tool for e-commerce businesses, influencing consumer behavior and driving sales. By utilizing social media platforms effectively, businesses can reach a wider audience, engage with customers, and boost their online presence. As the e-commerce landscape continues to evolve, harnessing the potential of social media will remain crucial for businesses to thrive in the digital marketplace.


Social commerce has dominated the online retail industry because everyone wants a unique and personalised online experience.

Customers may engage as they buy by interacting with peers, companies, and creators on social media, which has evolved into a digital mall. And much like in a real mall, the longer they browse, the more probable it is that they will buy anything.
Numerous businesses have incorporated shopping and payment features that let customers purchase goods and services directly on platforms like Facebook, Instagram, Pinterest, Twitter, and WhatsApp, where hundreds of companies already sell their products.

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Despite being new direction, social commerce is included in the wider category of eCommerce sales, which are anticipated to total $4.2 trillion this year. Because of the great income potential, it is grabbing the interest of marketers from all sectors. When used properly, these tools provide marketers a more practical approach to locate and successfully connect with their target audience.


Read on to learn about social commerce statistics that can help to better understand the present industry and show you the finest methods for luring customers and expanding your business, whether you’re seeking for information to improve your social media store or sculpt your online strategy.

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