Etsy vs. Your Print Website: Which is Best to Sell Print and Personalized Products

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With the rise of the internet, a new market has opened up: the online retail of printed and customized goods. Entrepreneurs now have a difficult choice: sell their wares on a well-established marketplace like Etsy or build their specialized print website. Both options offer benefits and cons that must be weighed carefully, making this a pivotal moment for the company’s future.

Etsy is a popular website where people can buy and sell vintage, antique, and one-of-a-kind goods. Since its user base is so extensive and varied, it gives vendors instant access to a sizable market. The platform’s user interface is straightforward, making it easy for anyone with less technical knowledge to set up an online store. Etsy also offers several services and tools to facilitate marketing, order administration, and payment processing, allowing merchants to reach their intended customer base more efficiently.

On the other hand, your print website has several benefits in terms of branding, flexibility, and future expansion. With their domain, retailers can exert complete creative control over their brand identities, giving customers a one-of-a-kind and immersive shopping experience. 

By choosing Web to Print Software, you can do wonders with your product feel, investing in brand awareness and customer retention. Here we cover the key differences between Etsy and Your Print Website to make a better choice. 

About Etsy

Etsy is a well-known online market for one-of-a-kind, vintage, and handcrafted goods. It’s a marketplace where small businesses may advertise their wares to many potential buyers. Etsy is an excellent platform for online vendors because of the community of buyers and merchants it has fostered. It also manages orders and payments and offers marketing tools to help businesses connect with customers.

Pros of Selling on Etsy

  • There are already millions of repeat customers on Etsy, and trust has been established among them.
  • The Etsy product listing templates make setting up your store easy and free.
  • As an Etsy seller, you can access many helpful tools, such as sales statistics and social media.
  • The Etsy community has flourished over the years and consists of sellers who often offer assistance to each other. It is an excellent place to find marketing partners through Etsy.
  • A great place for sellers who are learning the ropes and working to refine their strategies, products, and processes is Etsy’s platform.

Cons of Selling on Etsy

  • The number of Etsy sellers has already reached 4.3 million, making distinguishing yourself from your competitors difficult.
  • A variety of fees associated with Etsy are higher than those associated with most payment processors. If your listing is processed through Etsy’s Direct Checkout, you will be charged a flat $0.20 fee per listing, 5% of the total amount collected, and a $0.25 fee if you pay by credit card.
  • With the introduction of dropshipping to Etsy, concerns have arisen that some sellers may not be selling handmade, custom-made, or vintage items.
  • Customers will likely remember your Etsy store if you properly apply your branding.
  • It’s not your store. A closure by Etsy would mean losing your entire store.

Difficulties in Developing a Custom Print Website 

Constructing and maintaining a website takes either technical know-how or financial means. Domain names, online hosting, security measures, and routine website upkeep all have their related expenses.

Driving traffic to your website might be more complex than using a marketplace like Etsy, with already an established consumer base. Vendors must allocate resources toward advertising, SEO, and social media promotion to attract customers and boost sales.

Customers have faith and confidence in Etsy because of the company’s long history in the market. Creating your website from the start requires earning your visitors’ trust and respect from square one.

When you sell on your website, you are in charge of everything from processing payments to fulfilling orders and responding to customer service inquiries. A successful business relies on dependable systems and excellent customer service of web-to-print software.

Which Is Better for Selling Prints: Etsy or Your Site? 

You may sell prints and customized items online in two separate ways: on Etsy or by creating your print website. There are benefits and drawbacks to each choice that sellers must assess carefully.

Etsy is a thriving online shop where many regularly shop for unique wares. By listing their wares on Etsy, merchants may reach out to Etsy’s already audience of purchasers. The platform’s straightforward interface suits vendors with little computer experience. Etsy also simplifies selling by providing in-built services, including money processing, order administration, and advertising and promotion instruments.

The downside of selling on Etsy is that there are restrictions. There are hundreds of vendors all selling the same things, making competition fierce. It’s difficult to grab people’s attention and put yourself out there. 

Etsy’s fees and commissions cut into sellers’ bottom lines, especially for high-volume or high-priced items. Etsy’s lack of customization possibilities makes establishing a distinctive brand identity challenging. And because of the platform’s regulations, modifications, and algorithm tweaks, sellers have little say in how much exposure or development their firm receives.

Your print website is preferable for branding, personalization, and future expansion. With their domain, businesses can exert total control over the representation of their brand online, giving customers an engaging and one-of-a-kind buying experience. The ability to tailor every facet of the product’s presentation helps merchants build their brands. 

Owning a print website gives you more leeway to experiment with different price structures, product lines, and advertising approaches. Independently, retailers may now use cutting-edge marketing strategies, amass client information, and grow their operations.

A print website, however, needs either web development know-how or the financial means to engage a web developer. Registration, hosting, security, and continuous domain maintenance are all costs sellers must bear. Independent website promotion might be more complex than capitalizing on Etsy’s existing audience. 

Building trust and confidence from the beginning might be time-consuming and challenging. Additionally, retailers are accountable for handling consumer payments, orders, and inquiries, so they must have solid processes and provide outstanding assistance.


This article aims to compare of Etsy and having your print website both have advantages and disadvantages, and it’s essential to keep these things in mind as you decide. Despite Etsy’s well-established marketplace and user-friendly tools, having your website gives you much more flexibility, personalization, and future development possibilities. To make a choice consistent with their company goals, sellers must consider these issues seriously.

Whatever business option you have in mind, choosing easy-to-use web-to-print software brings a personal feel and touch to the product, which keeps your customer engaged. With Brush Your Ideas, you have a range of Web to Print Software that will act as a savior for your business and allows you to give an appealing design to the product. Choose it now and get it in the minds of the customer.

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