Customers are more likely to buy from a well-designed e-commerce website. Customers should be able to easily and quickly acquire goods and services from your website without dealing with any unnecessary hassles.
If your online business isn’t optimized for sales, no matter how fantastic your online advertising is, you might be missing out on potential clients. If you follow these 12 eCommerce site tips, you’ll notice an increase in sales in no time!
- Keep the end-user in mind at all times.
Product pages, photos, contact forms, and more are all included in the design of your e-commerce website. Your storefront should provide the finest possible first impression. As a result, you should always keep the consumer in mind while designing your e-commerce website.
Consumers that have a positive user experience are more likely to become repeat customers. Magneto integration services ensure your website is user-friendly by bringing in a friend or paying a professional to check it out.
Ask your visitors to review your site’s usability, ease of navigation, aesthetic attractiveness, and overall satisfaction.
- Make use of a basic website layout.
Compared to aesthetically complicated websites, minimalistic websites are frequently evaluated as more visually attractive and more trustworthy.
It’s essential to keep your e-commerce website design as simple as possible to increase sales. A simple design with a lot of white space removes any extraneous information. Using a clean, simple style, the call to action is straightforward and professional.
- “View Basket” button to see what’s in the shopping cart.
A little shopping cart symbol appears on almost every page of a typical e-commerce site.
Users may quickly see what they have in their cart by clicking on the cart icon in the upper right-hand corner.
You can’t go wrong with this e-commerce site design feature. Customers are more likely to convert if this button is always displayed while they’re shopping online.
Keep the symbol simple, such as a shopping cart or shopping bag, and make sure it’s updated in real-time. So since this is one of the most significant buttons on the whole site, it is suggested to pick a color that stands out from the rest of the design.
It should be more significant than other buttons to make it easier for consumers to find, making it the most prominent one on the page.
- Be open and honest with price information.
It is always a good idea, to tell the truth. Be honest and transparent about the pricing of your items and services while establishing your b2c e-commerce website.
Avoid making it difficult for users to discover the information you want them to find on your website. Never let your website’s visitors have the impression that they’ve been duped.
It’s counterproductive to hide price information on obscure parts of your website. Instead, place it in a location that is both easy to discover and understandable.
Always be clear about shipping fees and rules that buyers may need to know about when purchasing your items. If you want to keep your consumers happy, make sure they can see the complete price of a product, including delivery, before they buy it.
- Don’t distract your customers.
It is critical that your e-commerce website design is geared for sales. It’s important to make sure that the additional information doesn’t deter customers from purchasing your product.
To sign up for your email list, you may include a sign-up form on a contact page at the bottom of the site. Do not construct a pop-up window asking people to sign up for your newsletter, since it may have the opposite effect of what you intend.
- High-quality images
Probably the largest drawback for internet consumers is the fact that they can’t touch and feel things before making a purchase. High-quality photographs of your products can help alleviate this pain point in your e-commerce website design.
Depending on the product, there may even be video. High-resolution pictures are a necessity for every project. Any pixelation or blurriness might push potential clients away from your goods, making them believe it is overpriced. Each product should have its own picture gallery, allowing customers to see the product from a variety of perspectives.
Use real-life photographs of people using or engaging with your items wherever feasible.
When a model wears a piece of clothing, it’s a lot more appealing than if it’s on a mannequin.
In the same way, it is simpler to market certain things if you can demonstrate their use.
- Be truthful at all times, no matter what.
Make your shipping and return procedures clearly visible on your website in addition to offering honest product photographs. Add a link in your main navigation to your policies page, and you’ll be done in no time.
A little amount of persuasion is OK, but don’t go overboard and don’t try to fool your audience entirely. It’s essential to include customer evaluations and testimonials in your content.
Include customer reviews and testimonials on your website to take advantage of this useful information.
Sales and conversions may be boosted fast and easily via customer evaluations. It’s also possible to create a separate page on your website for customer evaluations and testimonials.
- The menu bar
Using a menu bar makes it easier for visitors to locate what they’re searching for on your site. For the greatest convenience, the menu should be on all pages, ideally at the top of the page.
Menu bars may run vertically along the left side of the page if necessary in order to maintain compatibility with the F format. You don’t want your menu to seem crowded and confused if you have too many selections.
The more categories and pages you have on your website, the more difficult it is to find what you are looking for. Drop-down menus allow you to arrange them without overwhelming your senses.
When a website has a lot of items to choose from, it makes sense to group them into a few categories on the navigation bar. When you hover over a category, a drop-down menu will appear, allowing you to choose more particular goods.
- Organize your merchandise.
To make the process of searching for items as simple as possible for the consumer, it’s essential to categorize the items on your site. To speed up the search process, categories should be easily accessible through a menu bar.
Users may further refine their search by selecting more precise choices, such as electrical kind or brand, after clicking on one of these categories. This is essential since even if someone visits their website looking for a car component, they’ll still be able to find what they’re looking for.
- Flow in accordance with nature
Customers should be able to quickly locate what they’re searching for and make a purchase on your website. When developing an e-commerce site, keep in mind the natural movement of the eye.
Use the E shape in your e-commerce website design to draw users’ attention to the most important conversion areas. eCommerce sites, as well as most other types of websites, benefit the most from grid layouts.
It’s essential to arrange things into neat rows and columns so that customers can easily find what they’re looking for. Make sure you don’t pack too many things into a single row.
Ample white space surrounding each item provides customers the freedom to move around and makes it easier to see which things are which.
Make it as simple as possible for others to get in touch with you. Remembering to include an email address or phone number on your homepage might cost you a client.
Customers may send you an email or even a Facebook message using your website’s widget.
- Make the Checkout fast and easy.
A complex checkout procedure is the only factor that contributes to more excellent cart abandonment rates. To make a transaction, people get skeptical if they are needed to provide too much information.
And the fact that they’ll have to sign up for an account on your site might scare them away in a matter of seconds. A shipping address, name, and payment details are all that are required for the transaction.
There’s no need to ask for an address if your goods or service is skeptical since it won’t be transported anywhere. It’s also essential that you correctly identify the alternatives available to your customers, such as PayPal, credit card, and so forth are all acceptable methods of payment.
- Thank you pages.
You should send customers to a thank you page when they make a purchase on your website. Order confirmation or thank you pages are essential for tracking social media ad conversions.
Secondly, it reassures them that their transaction has been completed and shows them that you value their company.
The bottom line is that although creating an e-commerce website may seem difficult at first, you now have all the tips necessary to develop a site that not only looks fantastic but also converts the leads like crazy and help your grow.