Digital marketing is a tricky thing. One day, you can feel like the master of a certain marketing channel, and the next day, everything can change, making you feel like you are complete novice. What used to work, can suddenly stop working, or a type of advertising that used to have a good return on investment (ROI) can suddenly amount to throwing money down the drain. This is true when it comes to marketing for a business, as well as for a nonprofit organization.
A marketing agency that works primarily with nonprofits can definitely feel the pressure when it comes to delivering an ROI for their clients. Nonprofit organizations often have small marketing budgets, and want to make sure that any money they dedicate to areas that aren’t directly related to furthering their mission is money well spent. Therefore, nonprofit leaders typically want to see impressive results from their marketing agencies.
Getting great results on a small budget requires a nonprofit marketing agency in Oklahoma City to be on their game at all times. When a certain marketing tactic stops being effective, they need to take notice and make a shift—and quickly! This means that an agency needs to constantly be checking campaign results. This way, they can know when, for example, the Google Ads they are running stop getting clicks, or when Facebook changes how targeting works for paid ads.
A good nonprofit marketing agency in Oklahoma City will also be aware of the different platforms that could benefit their clients. Instead of just focusing on sites like Google or Facebook, they could also consider advertising on Instagram, TikTok, YouTube, Pinterest, or other sites that bring more awareness or support to the cause.
If your nonprofit marketing agency in Oklahoma City is still using the same tactics it used five years ago, or even two years ago, it might be time to start asking questions. Are they doing everything they can to get the most out of your marketing dollars? Are they taking advantage of some of the more affordable marketing channels? Could they be thinking more creatively to help your nonprofit stand out amidst all of the “noise” online? These are all valid questions to be asking yourself about your marketing agency.
The great news is that you can work with a digital marketing agency that is located anywhere in the United States. It doesn’t have to be headquartered or even have a presence in Oklahoma City!
A nonprofit marketing agency like Beeline works with organizations all over the country to help them grow and thrive! Nonprofits of all types trust them to run marketing campaigns that are effective—even when their budgets are limited.
